Often mistaken as jaded hipsterism, Salemites love the true essence of independent, authentic culture. A quick tour of the bars and clubs around town will convert even the most discriminating skeptic of appropriated culture. We’re the real thing. The Cherry City Music Festival exposes the “specialness” of Salem to the world. Featuring many of the city’s homegrown bands, we keep it real while hosting some of the nation’s most influential independent bands and labels. With three nights of concerts and after parties in century-old performance halls, townies and out-of-towners forge relationships that leave permanent impressions.